Mon premier blog

Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter
Publisher: Free Press

This classic work on competition is indicative of the importance of Michael Porter's pivotal contributions to management literature. In 1985, Michael Porter gave the concept of 'Value chain' in his best- seller 'Competitive Advantage: Creating and Sustaining Superior Performance', of which supply chain is an integral part. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985. Being prepared to access capital and being part of a network to access capital can be the difference in the ability of a Company to create and sustain superior performance. Harvard Business Review, 2012(November). Competitive Advantage: Creating and Sustaining Superior Performance – By Michael E. Porter, M.E., Competitive Advantage: Creating and Sustaining Superior Performance. The concept of the value was popularized by Michael Porter in his book Competitive advantage: “Creating and sustaining Superior Performance”. Well-planned and effective capitalization strategy. Brand positioning model describes how to guide integrated marketing to maximize competitive advantages;; brand resonance model describes how to create intense, activity loyalty relationships with customers; and; brand value chain model describes how to trace the value creation process to better understand the financial impact of marketing .. Competitive Advantage Creating and Sustaining Superior Performance. The more an organisation moves away from what it has done in the past the more uncertainties are created. However, if existing (3) Competitive Advantage: Creating and Sustaining Superior Performance. Page: The value chain is a concept from business management that was first described and popularized by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance.“. Competitive Strategy: Techniques for Analyzing Industries and Competitors – By Michael E. Competitive Advantage: Creating and Sustaining Superior Performance. Creating and Sustaining Superior Performance, New York: Free Press.